Malachi Crane oversees KLRC's Ministry Partner program. Underwriting programming or promotions allows businesses to support KLRC while increasing awareness. If you're interested in sharing your business with the KLRC audience, Malachi is your guy!

90.9 Questions with Malachi

What three words would your loved ones use to describe you?

Dedicated, analytical and fun.

Finish this sentence: "When I was five, I was pretty sure I'd be __________ when I grew up."

I was pretty sure I’d be a professional baseball player when I grew up. I loved sports growing up but had to give up the dream after high school. I still love baseball and was thrilled when the Naturals came to NWA!

What could we probably find you doing when you're not at the station?

You can find me with my wife and 3 kids running from activity to the next. I also enjoy golf and being on the water!

What is your most used emoji?

👍 It’s easy and covers a lot of responses.

If you wrote a book about your life, what would the title be?

Today Sets Up Tomorrow because I believe so much of life connects together in ways that we would never anticipate and God orchestrates some amazing outcomes that we would never be capable of on our own.

What is your favorite quote?

“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.” -Steve Jobs

How would you describe your job to an alien who had no idea what you were talking about?

I connect businesses and organizations who want to help make a positive difference with our amazing, loyal listeners. I’ve had the privilege of helping grow our network of ministry partners for almost 20 years and see how our listeners in turn support their organization.

What's a song on KLRC that everyone should hear and why?

Better is One Day. There have been multiple artists that have covered the song. It is one that I always remember singing throughout various parts of my life and is timeless.

What is one of your favorite memories involving the station or team?

I have some great memories that have been created over the years. Our fundraisers always stick out because of how numerous our listeners are and how they rally to support KLRC.

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